2015 Brand Builder Gold Award
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James Hardie Building Products Inc., the leader in fiber cement siding, today announced it earned the 2015 Brand Builder Gold Award for Best Digital Advertising Campaign. A panel of top agency marketing experts recognized James Hardie for its innovative work on the “American Character” campaign.
Hanley Wood, a company that provides news, analysis and information on the residential, commercial design and construction industry, established the Brand Builder Awards to honor marketers who create exceptional campaigns. Brands were nominated and awarded either a Gold or Platinum recognition in a wide range of categories. James Hardie was nominated by Norton Agency, which helped develop the campaign. The “American Character” digital advertising campaign highlights the craftsmanship, authenticity, integrity and overall character of James Hardie® products.
